Tuesday, October 2, 2012

What can the traditional media do?


While google, facebook, and lots of “new media” appear to share the advertising market, what can the traditional media do?

Some television, newspaper, and magazine companies start to sell their news.

When I worked in a public affair department that had money to buy media advertisement, some media provided special packages which included advertisements and some “news” to the customers. For instance, a client who buy the package from a television channel can advertise their products or services through the advertisement. The client also can ask the television company to “make” some news. Once the client needs, the television will send their reporters and photographers to gather information, manufacture these information into news, and broadcast the “news” randomly.

As an audience, I think the behavior of the traditional media is like committing suicide. If a media can price their news, then their news should be worthless. However, while facing the challenge of new media, what can the traditional media do?

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