Information surplus seems having big effect to our daily life, people feel stressful by the countless information. Because there are so many information which tries to attract people’s attention, so everything on the media becomes bigger, faster, louder just like De Grandpre said in the book of Digitopia: The Look of the New Digital You.
However, as a user, I think audience can train themselves to ignore most of the information which they are not interesting. I use Facebook everyday for keeping in touch with my friends in Taiwan, however, I hardly pay attention to the advertisement on Facebook. People can develop the necessary skills to fit into the environment. And to ignore the useless information no matter how big, fast or loud it is, could be an important ability to people live in the age of information. Actually, it is not easy to neglect the important information for there are so many different types of media which communicate the same content. If people miss any important information in one media, they will receive that information in another media very soon.
Apple Daily is not only popular in Hong Kong, but also in Taiwan; it not only dominate Taiwan’s printing media, but also Taiwan’s television media. If there is any “important news” in Apple Daily, almost all of the news channels will report the same news from Apple Daily immediately, and sometimes TV stations just report the news without interviewing any key person or take any photography but cite the source from Apple Daily or NEXT MAGAZINE (both issued by NextMedia).
Maybe we should not feel anxious for information surplus, for we don't have more information in the digital age, just repeated information.
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