Wednesday, October 3, 2012

Engaged to Engagement

I think if we are talking about internet audience measuring and engagement, one company to mention is Facebook.

Although Facebook's stock IPO has been unsatisfying, they have a great way of being able to monitor audience engagement. With 11 billion users and half visiting each day, it is interesting to compare those numbers to the 111 million people who watched this years Superbowl.

“Every day on Facebook, we have five Super Bowls, which means you can reach that many people,”-Sheryl Sandburg, Facebook's Operating Chief to CNBC.

The Super Bowl is known for having pricey ad slots because of the huge audience, but if we can now attract 5 times that amount EVERYDAY for cheaper slots, now that is evolution. 

That being said, audiences are evolving and now we know who to target for research--tablet users! IgnitionOne released research that showed people who used tablets spent 30% more time on a site and 20% higher engagement levels than PC users. 

(http://pymnts.com/news/businesswire-feed/2012/september/27/tablet-users-shown-to-be-most-engaged-and-valuable-for-online-advertisers-20120927005119/)

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