Tuesday, September 18, 2012

There are still some newspapers valuable


NextMedia, which is a main media group in Taiwan, was reported to sell its printed media sector in Taiwan very soon. And the price of the sector could be more than USD 300 million. Actually,  NextMedia is a relatively new media group in Taiwan. Its first weekly magazine was published in 2001. All of the information provided by NextMedia have many pictures. One of the famous slogans is “If there is a picture, it is a fact”. All of the pages are full-color and readers can always find the update on their website. While most of the newspapers around the world face serious financial problems, including advertising revenue dropping and circulation declining, NextMedia’s printed media never worries about this problem.

I don’t like the narrative style of NextMedia because it provides too much sensational information and always focuses on the bad side of an incident or person. However, there are some other important characters that make NextMedia a relatively reliable media in Taiwan (and maybe the most reliable). The philosophy of NextMedia seems to not be a newspaper, magazine or even a TV station but a “trusted information website”. I don’t know if the phrase is suitable, but when you check the information from NextMedia and other media in Taiwan, you can tell the difference. I think this difference is also why newspapers around the world are in the jeopardy while facing the challenge of new media.

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