Wednesday, September 26, 2012

Media Stock Compeition

Each one of you would get $10,000 (virtual money) to invest in 2-3 publicly-listed media companies. Happy?

Set up your preliminary media stock portfolio on Yahoo. Example:

http://my.yahoo.com/

Preliminary research: Evaluate their products and analyze their competitive advantage against the state of the market.

Track news of these media companies regularly. 

Study the financial info of the media companies you're interested in.

A very nice online tutorial:
http://businessjournalism.org/2010/07/26/understanding-financial-statements-self-guided-webinar/
Pay attention to industry-level as well as company-level variables (e.g., demand, competition, strategy, etc.

Set up your portfolio and present it in class next Monday (Oct. 1) and justify your pick. Be convincing!

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